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Author: John Currier/Tuesday, May 1, 2018/Categories: Blog - President

Push the boundaries.   John, Paul, George, and Ringo completely shattered previous convention.  Their sound was different from anything that preceded them.  This is important because they shifted the landscape as they came on the scene, but even more so, they always reinvented their own sound.  When they burst on the scene, their pop sound was upbeat and had an even tempo; songs like Twist and Shout had a generation of teenyboppers screaming for more.  As they continued to create music, they constantly evolved, moving on to a much more complex and innovative sound.

Show up fully.   No matter what they were asked, The Beatles never stopped halfway.  Regardless, the foursome always delivered on the promise 100%.  Do you do this with everyone? How about every employee’s request for development and growth?  Have you given your all in every media appearance?  If not, you are missing an opportunity for success, take a lesson from this group and get your game face on.

Surround yourself with great people.   The Beatles were insanely talented, but their success was not earned solo.  They had a prolific record producer in George Martin, and they had the biggest media ambassador on earth in Ed Sullivan.  While recognizing their own strengths, they also knew their own weaknesses.  To compensate for those, they leveraged the strength of others, and that leverage paid off, in full.  Are you surrounded by “A” players, or is your network full of B-listers?  If your community is full of the best, you are on track to be in that pack too.

Build and nurture a fan base.  Screaming girls, worldwide adoration and frenzied fans.  There was not anything like it in history. The Beatles realized they were always on stage, and they recognized the importance of this.  As such, they were always effective in building their brand.  Do you view yourself as always "auditioning”?  If not, you should be.  Every time you encounter someone, they could be a customer, advisor, mentor or advocate for you.  Are you nurturing that interaction?  Does your product create a “screaming teenage girl” frenzy like they did?  How could you improve it to get it to that point of wow?

Keep it simple.
   Above all else, they used their creativity to make music that was accessible.  Their instrumental gifts could have produced far more complicated songs with more technical riffs, but instead, they knew their music was for the masses, and as such, they created their music for that audience.  They communicated with crystal clarity.  And in turn, people loved their music, the world over.  In 10 seconds, could you tell me what your company does? Would I understand it right away? If not, start over.
Remember these tips from The Fab Four and you are on your way to improving your company’s presence.  Let them “whisper words of wisdom,” and you will be amazed at the dramatic improvement.

Thanks for all you do.

Yours In AAHAM,



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